Design Thinking Applied Towards Sustainable Business Strategy.
Michelle Keefer, MA, MBA, is first and foremost a problem solver. As a lover of sustainable market growth and business operations rooted in integrity, MK has forged a niche in strategic design thinking for SaaS product and market development.
If you are tired of quick fixes and over promised flat deliveries, and are ready to invest in your brand developing long-term growth channels, then take a deep breath. MK can help.
A Masters in Design Research, an MBA and 13 years experience in advertising, product development, program design and general marketing strategy isn’t good for anything if the knowledge can’t be shared to help solve problems for brands trying to create impact.
- “Eat the Elephant One Bite at a Time.”
- “Proper Planning Prevents Piss Poor Performance.”
- “The Sunshine is a Friend of Mine.”
Experiment, Discover, and Innovate.
ROI is for advertising and a getting dollars in the funnel.
Investment is for developing long term business growth.
Sustainability is knowing the difference, and how to align resources and operations to make weekly sprints and quarterly goals work for 5 and 7 year visions.
Know what you want but not how to get there?
You have team, resources, innovators but you aren’t sure where to start to actually execute the goals you’ve set. Or that you think you’ve set?
Project Scopes Vary
Product Prioritization Study
Can you say features backlog?
Do you know the difference between which features will surprise and delight your customers and which will send them packing? You could.
Brand Position Road Map
Who is your Sue?
Which customers can sustainably help scale your customers, which cost more than they are worth, and who should just find someone else form the start? Find out!
Project Scopes Vary
To Find Your Strategic Position
is To Find a Voice with Impact.
Not sure if you’re ready to start? Start with a free 15 minute introduction. We don’t go forward unless it’s a good fit for everyone.
Work with a Partner
MKConsulting services are limited to research, planning, and program management.
For ongoing production and asset development look no further than MK’s short list of good people doing good work.